CBS/Turner signs
14-year, $10.8 billion deal with the NCAA for exclusive rights to the men's basketball tournament after the NCAA opts out of the final three years of an 11-year, $6 billion dollar contract.
ESPN signs
12-year, $1.86 billion deal with the Atlantic Coast Conference for exclusive rights to broadcast conference football and men's basketball games.
CBS signs
15-year, $800 million deal with the Southeastern Conference for football and basketball rights.
ESPN also signs
15-year, $2.25 billion deal with the SEC for sport broadcast rights — ultimately more than 5,500 televised events, including football games not already on CBS.
ESPN signs
20-year, $300 million deal with the University of Texas for sport broadcast rights, including at least one football game per year.
ESPN signs
$125 million-a-year deal with the Bowl Championship Series for exclusive rights to the four most prestigious post season NCAA Division I Football post-season games and the "BCS National Championship Game".
Big Ten schools
earn $22 million-a-year from television contracts, football bowl games and NCAA licensing.
The University of Georgia
generated $52.5 million in football profits from 1 July, 2009 to 30 June, 2010.
A.J. Green, former Georgia football player and projected first-round pick in the upcoming NFL Draft, wore the number '8' on his jersey.
Price of an "Authentic" Georgia football jersey, from the official NCAA merchandise store, adorned with the number '8': $150.00. Green's name, hysterically, is not across the back of the jersey because the NCAA believes that itself and schools should not profit off the name of amateur athletes. That even though they market them, that even though they sign billion-dollar contracts to showcase them on television where they are repeatedly called by name, they won't sell a jersey with an athlete's name on it in the name of keeping the sport 'pure'. In the name of upholding 'amateurism'.
So, on 8 September, 2010, in the name of maintaining the purity of collegiate athletics,
the NCAA suspended Georgia football player A.J. Green four games for selling a game-worn bowl jersey for $1000.